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> Ambient apps are the 'Highlight' of SXSW |  |
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Ambient apps are the 'Highlight' of SXSW |
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MSNBC - Technology
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03/13/2012 at 16:55:32 |
 Every South by Southwest Interactive confab is afflicted by an obnoxious industry catch phrase. This year it’s “solmolo,” which is Annoyese for "social, mobile, local," and Highlight is the "it" app.
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